Senior graphic designer and brand builder
Jan 2021 – Oct 2025 | Sydney, Australia

Design with purpose:
Branding is about more than visuals — it’s about shaping the attributes that make a brand memorable and trusted. I designed with intention across pitch decks, partner-facing materials, internal branding, and sales collateral, ensuring every piece reflected the broader brand strategy.

Planning and execution:
I planned, budgeted, and executed creative projects from concept through to delivery, including large-scale partnerships and campaign work. This included organising and directing photo and video shoots, travelling interstate to Melbourne and Canberra, and managing timelines, logistics, and on-the-ground execution.

Tech know-how:
I used a wide range of tools to bring the brand to life, from designing in Figma and Adobe Creative Suite to coding B2B emails in HTML using Visual Studio Code.

Vendor & stakeholder management:
I worked directly with external vendors, production partners, and internal stakeholders, coordinating schedules, managing deliverables, and ensuring projects were delivered on time and within budget.

All-round contributor:
Alongside my design work, I took on additional responsibilities including First Aider, Fire Warden, and Data Champion, supporting the business beyond my core role and contributing wherever needed.

Results-driven:
My work was focused on outcomes, not just aesthetics — strengthening brand perception, supporting partnerships, and delivering creative that met the brief while elevating the brand’s reputation.

Graphic Designer
Jun 2017 – Jan 2021 | Sydney, Australia

A formative in-house role where I worked closely with retail, CRM, and acquisition teams to deliver design solutions across POS, high-volume print, CRM campaigns, and digital acquisition. This is where I built a strong partnership with Creative Director Zach Dowd — a collaboration that became known internally for its pace, creativity, and consistency.

Focus:
Brand consistency · CRM & retention · Acquisition campaigns · Retail & POS · Cross-team collaboration

Digital Designer
Aug 2016 – Sep 2016 | Sydney, Australia

Agency-side experience supporting a range of client projects across mobile apps, UI design, presentations, wireframing, and prototyping. Worked across multiple brands in short timeframes, sharpening my ability to adapt quickly to different visual languages and stakeholder expectations.

Clients included: CrownBet, miRunners, National Parks

Focus:
UI design · Rapid turnaround · Client-led briefs · Digital execution

Digital & Print Designer
Nov 2013 – Aug 2016 | Sydney, Australia

An in-house role supporting five internal media teams across both digital and print. I delivered infographics, presentations, EDMs, responsive designs, and app-related assets for major national brands, while managing competing priorities at scale. This role was also personally significant, as I secured Australian Permanent Residency during my time at Telstra.

Clients included: NRL, AFL, BigPond Movies, Telstra TV, Telstra Thanks, Apple Music

Focus:
Large-scale brand systems · Multi-stakeholder environments · Digital & print production · Internal partnerships

Digital Designer
Nov 2011 – Aug 2013 | Sydney, Australia

Worked on fully digital, social-first campaigns designed to increase brand engagement and capture consumer data, with a strong focus on Facebook as the primary platform. Delivered incentivised campaign concepts and assets for major national and global brands.

Clients included: Sydney Opera House, Australian Electoral Commission, Colgate, ANZ, McDonald’s

Focus:
Social-first campaigns · Digital-only execution · Data capture · Brand engagement

Marketing Coordinator
Dec 2010 – Mar 2011 | Melbourne, Australia

My first professional role in Australia. Supported the marketing team through website content management, survey and competition mailouts, and coordination with designers and signage suppliers. This role laid the foundations for my understanding of brand governance, stakeholder communication, and working effectively across teams.

Focus:
Marketing coordination · Brand guidelines · Stakeholder communication · Operational support

In-house Designer
Oct2009 – Nov 2010 | Kilkenny, Ireland

What began as a one-day-a-week internship evolved into an in-house design role. I brought design capabilities in-house, saving time and budget while expanding output across print and digital. I worked closely with leadership on publications, branding initiatives, and digital archives — an experience that cemented my love of working in small, purpose-driven teams.

Highlights:

• In-house Art Director for Stopress quarterly newsletter

• Designed branding for the CRAFTed primary school initiative

• Built and managed a digital image library and publication archive

Focus:
Print-led design · Brand development · Editorial · Long-term impact