https://www.fairlyhappy.com/about daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/6dcf5573-c8f3-4007-a1fa-744b45bc8e24/HERO0635.jpg https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1d089b56-da2e-4684-8dbc-19dbda548248/Self_Portrait.jpg https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/4b551c1f-090f-434d-8eaa-365b3f2d4100/IMG-20250310-WA0019.jpg https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/0507a5e9-3a46-4607-a81f-5cea24deb726/IMG-20240827-WA0008+2.jpg https://www.fairlyhappy.com/services daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/ee9359a2-9c11-494d-8087-c224e4e4f26c/Flatlay_collection_3.jpg https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/ea0ba4c5-9d24-4c40-878e-5c7c91892f9b/Social_header.jpg https://www.fairlyhappy.com/amaysim daily 1.0 2020-11-08 https://www.fairlyhappy.com/amaysim/swatch-booklet monthly 0.5 2020-11-13 https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605086851977-6FYKCNAF25JUULJ357EH/Swatch_Booklet_start_1800x1015.png amaysim - Swatch Booklet - Orange, you good? Our orange values begun at C0 M75 Y100 K0. From there we just nudged the M and Y values until we were satisfied. Surprisingly it wasn’t just our values that could impact how the orange printed, how much ink was applied can shift the colour too. Without a point of reference our printers had no way of knowing if our orange was too red or too yellow. We settled on C0 M66 Y100 K0. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605087522017-SAL6MYAXVLJIU3Y15AO9/Swatch_Photo_3_1800x1015.png amaysim - Swatch Booklet - Very appealing. After nailing orange we then perfected our other brand colours. Our purple shifted from C70 M90 Y0 K0 to C66 M90 Y0 K0 which isn’t a huge shift but it does make a difference. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605091920001-KJDG0LVCYRNN25KJ1HZ0/Swatch_Spot_1800x1015.png amaysim - Swatch Booklet - Spot on. We also made our own amaysim orange spot. We’d been using Pantone 165 C. But then discovered Ball & Doggett actually make a custom spots. Amazing! https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605088751117-AX6OURXGC2CZQOYTWKIR/Swatch_Booklet_orange_proofer_1800x1015.png amaysim - Swatch Booklet - The best name ever. The machine used test our spot was called ORANGE PROOFER! It produces mini prints with offset inks. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605092022248-5I0WQN82AMWPIC6D9BWJ/Swatch_spectrocolorimeter_1800x1015.png amaysim - Swatch Booklet - Spectrocolorimeter. This cool little machine reads accurate colour profiles to ensure consistency throughout the imaging workflow, from acquisition to output. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605093322231-7MJMFDU8SL4J63P2AFQD/Swatch_orange_1800x1015.png amaysim - Swatch Booklet - Final product. Once we had all our colours nailed, we were ready to print our swatch booklet. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605094178911-74I1W1TVVXCN4W2RKO7W/Swatch_Booklet_fading_1800x1015.png amaysim - Swatch Booklet https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605093666206-1TW7KXTII3OR54ORBIX3/Swatch_randoms_1800x1015.png amaysim - Swatch Booklet https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605093734796-XO7GY06RI8FGZLQSR66T/Swatch_PressCheck_1800x1015.png amaysim - Swatch Booklet https://www.fairlyhappy.com/amaysim/web-ordered-sim-pack monthly 0.5 2020-11-12 https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605168711601-4EJTHCB8FI3FCW60TAMG/image-asset.png amaysim - Web Ordered SIM Pack - First impressions count. Which is the reason we needed to re-think how we sent SIMs to customers. This letter could easily be mistaken for a boring old bill. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605169184500-WP6GQML0IPAO3LLJHGS8/WOSP_CONCEPT_1800x1015.png amaysim - Web Ordered SIM Pack - Initial concept. We created an initial concept to share within the business and get people on board with our awesome idea. This was back in Aug 2018. Initial quotes were quite expensive and budgets wouldn’t allow for extra spend, so this was put on the back-burner for a bit. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605170694265-UMP0NQENNFCRWS377DHO/WOSP_white_1800x1015.png amaysim - Web Ordered SIM Pack - White samples. Roll on 2019, we’re given the go ahead. Start talking to our print manager about sizing. And then move onto making white samples. Which we of course post to make sure the perforation stays in tact - we do not want SIM’s getting popping out of their packs en route to customers. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605171194637-1GIEBJ4VUCDXP35L623Z/WOSP_2019_1800x1015.png amaysim - Web Ordered SIM Pack - The finished pack. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605171270517-4E0QMM8MINGOE5CRCDI2/WOSP_white_1800x1015.png amaysim - Web Ordered SIM Pack - Changes needed. One of the things we noticed was Aus Post would sometimes stick barcodes on and cover up our logo. We decided to move it up top, for version 2.0. We asked our warehouse peeps if they could left align our address. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605171473739-8SCKZ91NO0MM6JT1T6GS/WOSP_header_1800x1015.png amaysim - Web Ordered SIM Pack - Version 2.0 This went to print October 2020. It’s got our new branding on it but the pack has stayed the same. https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1605171560887-QUIEYQ0Z6Y4SV3W9U8UB/WOSP_opened_1800x1015.png amaysim - Web Ordered SIM Pack An opened pack - revealing a SIM card. https://www.fairlyhappy.com/amaysim/emails monthly 0.5 2020-11-08 https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604834726159-SD2193U58PQZXWMUBANZ/HIPHIP_1800x1015.png amaysim - Emails https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604835015125-KDGDZJFZHPK2Y90UMPDE/survey_1800x1015.png amaysim - Emails https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604834993793-QLROBUNBTU1XFERL77CM/groupon_1800x1015.png amaysim - Emails https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604835002609-4IV05GFHHLVMH7WM716M/Leap_Year_1800x1015.png amaysim - Emails https://www.fairlyhappy.com/amaysim/vaya monthly 0.5 2020-11-08 https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604833309628-4XZ67H2923DC6F5OEMLW/Vaya_Upgrade_1800x1015.png amaysim - Vaya https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604833568476-BRUXCFQEYBQ5ZQMO8D6O/Vaya_green_1800x1015.png amaysim - Vaya https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604833166139-8CGFPNRRQB7Z72L7IF6D/Vaya_Abandon_cart_1800x1015.png amaysim - Vaya https://www.fairlyhappy.com/amaysim/sim-sleeves monthly 0.5 2020-11-08 https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604810069111-6R0UEB7FBK590CXUDW1U/Sleeve_1800x1015.png amaysim - SIM Sleeves https://images.squarespace-cdn.com/content/v1/5fa757c5ae329e7a2ea557d0/1604810017760-680W0QY8ZGA2BVGJWAD5/Old_Sleeve_1800x1015.png amaysim - SIM Sleeves